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Consultation
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Research and Idea Development
Whether you're looking for ideas for future marketing campaigns or solutions to make you stand apart from your competition, we can help steer you in the right direction. Just one coaching session with a Hybrid coach could generate an idea that could skyrocket your business in a whole new direction! So let's get started today.
Presentation and Preparedness
 Preparation is key when orchestrating any marketing campaign. There are so many different ways to reach your market, deciding where to begin can often seem very overwhelming. Here is an article from a guest author on how to use postcards to gain and maintain customer relationships. We hope you enjoy it!
Guest Article:
3 Ways to Gain and Keep Customers Using Postcards...
By Brett Curry
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.
1. Mail systematically to a targeted database of prospects. Most people who use postcard mailings as a way to acquire new customers mail to a list once and then stop. It's far more effective (provided that your postcards have an enticing offer, and provided that you are mailing to a group of "ripe" prospects) to mail regularly to the same group of potential customers. Think about it this way. How many times have you received something in the mail or seen an ad on TV and thought, "that's a good idea, I need to look into that." Only to forget about it the next day and never take action. That's just human nature. And that's why it's better to mail systematically and regularly to a group of prospects than it is to just mail once or twice. It may take 3 or 4 contacts with a customer before they are willing to do business with you.
2. Systematically contact your customers. Once a business gains a new customer the tendency is to do nothing but hope that the customer will come back. Bad idea. It's far better to be proactive and mail monthly, weekly, quarterly, etc. to your current customers offering them special incentives, additional products, or just to simply thank them for their business. It's amazing what kind of growth you can achieve if you get even a small percentage of your customers to make an additional purchase or two throughout the year.
3. Allow your customer to be a hero. One great way to build a relationship with your current customers and potentially gain new customers is to send them a postcard with a special offer that is only good for previous customers or friends and family of previous customers. When you send a postcard with a coupon or special offer on it, state very clearly that your valued customer is free to use the coupon for themselves or they can pass it on to someone else. This will make them feel good, and will potentially build a repeat purchase, or develop a new client. It's like killing two birds with one stone.
Postcards can quickly and inexpensively communicate your message to prospects and consumers. When used as part of an integrated system, post cards can be a very powerful tool to generate new customers and then ensure that those customers keep coming back to you over and over again. In business, what could be better.
Brett Curry is a Professional Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com
marketing@brochures.com
Image and Identity Campaigns
 Ya think! Thoughts and actions are necessary and vital to any organizations or individuals success. Isn’t it nice to relate to someone that has or is experiencing some of the same things you are or did? Working with your coach will allow you to experience more out of your life.
Logo Design
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Collateral Design
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Advertising Development and Design
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Publicist
 | Hybrid Communications also offers help with your publicity campaigns. Publicity is not for the fainted heart however. It can be discouraging when you attempt to contact a media outlet, only to be rejected time after time. So we've brought "in" an expert guest author on the subject to help you get your feet wet in the subject of press releases and the media. Enjoy!
Guest Article:
SMASHING THE MYTH OF THE PRESS RELEASE
By Bill Stoller Founder, PublicityInsider.com
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.
The lesson: demo tapes are the secret of becoming a famous musician.
Wait, you say, the demo tape was just a tool, just his way of conveying his talent. It's his ability as a musician that got him the contract and made him famous.
You're right, of course. He could have become just as famous if a record executive saw him in person, or heard about him from a friend, or as a result of a variety of other events.
Which brings us to the press release.
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketing ills. Just knock out a release, mass e-mail it to journalists, sit back and wait for Oprah to call.
It's a cruel joke.
Here's the reality: the press release is no more important to your potential of scoring free publicity than the demo tape was to our musician friend. If he had no talent, if his songs sounded like garbage, the best recorded demo tape in the world wouldn't get him signed. Ditto for the publicity seeker. If you don't have a story to tell, your press release is utterly worthless.
I'm not knocking the press release -- it's an important tool. But it's just that: a tool. It's not the first thing you need to think about when it comes time to seek publicity. In fact, it's one of the last. And it's not even absolutely necessary (I've gotten plenty of publicity with just a pitch letter, a quick e- mail or a phone call).
If you worship at the shrine of the press release, it's time to rearrange your priorities. Here, then, are the things that are MORE important than a press release in generating publicity:
1. A newsworthy story. This is the equivalent of our musician's talent. It's the very basis for your publicity efforts. Without it, your press release means nothing. To learn about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll down to "Is my company/website/life really newsworthy?"
2. Learning to think like an editor. Oh, what an edge you'll have in scoring publicity over all those press release worshippers once you learn how to get inside the head of an editor. Give an editor what he wants in the way he wants it and you'll do great. I've got an entire article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, it will make a world of difference.
3. Relevance. Tie in with a news event, make yourself part of a trend, piggyback on a larger competitor's story, but, by all means, make your story part of a picture that's bigger than just your company. Stories that exist in a vacuum quickly run out of oxygen.
4. Persistence. Sending out a press release and waiting for results is lazy and ineffective. If you really believe in your story, and you believe that it's right for a particular media outlet, you need to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE sending the release. If one editor says no, try somebody else. If they all say no, come back at them with a different story angle.
Getting publicity involves so much more than just sending out a press release. Treat it as seriously and with as much respect as our newly minted rock star treats his craft and you'll be well on your way to success.
ABOUT THE AUTHOR:
Bill Stoller is the founder and publisher of Free Publicity, The Newsletter For PR Hungry Businesses. A twenty year public relations veteran, Bill teaches entrepreneurs and small businesses how achieve maximum publicity with minimal investment. For free articles, tips and insider secrets about getting
publicity, visit Bill's home on the web at
http://www.publicityinsider.com
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